Here we look at the week in the life of one of our female employees here at Ash Air. We talk to Natalie, Communication Manager for
Ash Air.
I
have been in my role for five years, and I am responsible for all aspects of Marketing and Communications within the company;
offering traditional Marketing and Communications activities, as well as adapting to the dynamic, ever-changing digital environment by
implementing a focus on online activities. Typically every week varies depending on the projects we have in the works, the meetings
that we have set up, and whether we are on-site or off-site with our duties. At a glance, my weekly activities will incorporate web and
digital content management and lead generation, planning of events, branding initiatives, as well as sponsorships and revision of general
marketing collateral.
Monday
I am responsible for all aspects on online lead generation, and with that responsible for the CRM (Customer Relationship Management) system
that we use in my customer center. Each day starts with checking the associated lead generation inboxes and the system to see what
enquiries have come through. I then qualify and assign the leads to various branch and sales team members. I continue to monitor our
social media accounts’ insight, and evaluate new digital technologies and uses such as Web analytics tools, i.e. Google Analytics to measure
site traffic to better optimize e-marketing campaigns, direct email marketing, social media, and display and search advertising. Today
I looked in to an option to create digital documents that increase reader engagement, ideally suitable for external product
marketing collateral and internal communications such as news bulletins, quarterly newsletters and so on.
Tuesday
Another part of my role is to look after the digital marketing campaigns for the business, as well as grow our company's
awareness and presence online. Today I had a meeting with my immediate Manager and General Manager regarding this landscape,
as well as general marketing conversation, actionables, and event planning. Usually once a week, I review our ad campaigns,
organic SEO, and then monitor results. A couple of tools I have particulary found useful to measure and analyse is SEMrush and
Google Search Console. When I create a digital campaign, I tend to focus on initially creating target groups based on the customers we want
to reach, come up with a campaign and prepare the content for the email or whatever channel we choose to reach our customers and let it
fly. Since I also manage the social media channels for the customer center I also create and post content related to the campaigns.
Wednesday
Communications is an integral part of my role. I am in charge of overseeing all internal and external communications, ensuring its message
is consistent and engaging. Today, I had a meeting with one of our Communication Managers from the APAC region where we discussed an
upcoming meeting where we will learn about corporate social responsibility activity and discussing strategies on how to give back to
the community in a better way, as well employer branding and digital activities.
Thursday
I look after the website local content in New Zealand, so I attend group meetings/training on website updates and online sales lead
generation. I gather and create content for the monthly newsletter, i.e. “Newsflash”, and then work on a design. Once the Newsflash is
completed and sent out internally, I get an opportunity to monitor the response rate and results and how I can make its readership
better in the future. I also sent a reminder for our support Pakistan flooding initiative within the group, as well as sending a news
bulletin / employee profile with photo and 'get to know' information to inform our company of a new team member. I then a meeting with a
local signage company to discuss some exciting brand developments in this area.
Friday
I am currently organising a conference, so I spent some time discussing over phone meeting with their events manager about our requirements.
I also added some blogs to our website, as well as scheduling social media for the upcoming months in line with our social
strategy. As part of my role, its important while planning external facing content to promote our mission, products, and services and
strategise to shape our brand’s image and values, as well as implement the appropriate methods to communicate them to the customers.
"Diversity is top priority in Ash Air, and they have made great strides in creating a gender balanced workplace. It's nothing less than a
home, where equal opportunities are provided to female employees and they feel empowered within their role in the organisation. "
Ash Air has been around in New Zealand since 1979, and we’ve grown into a nationwide company with international support and a
reputation for quality and reliability.We look after all things compressed air for your business!
Reciprocating, Screw, air compressors
Vacuum pumps
Nitrogen
An extensive line of air treatment components
Ash Air's range of Chicago Pneumatic, Alup, Pneumatech, and Quincy compressors are used extensively around the world in industries
ranging from oil and gas to food, automotive and farming, and we bring you these world class compressors here in the land of the long white
cloud.Our technicians are compressed air equipment experts and are dedicated to addressing customer needs. Supported by a 13 locations
nationwide, Ash Air offers one of the widest selections of compressed air equipment and parts available today in New Zealand.
Reliability and Efficiency
With Ash Air compressors, you can count on reliability and high performance for even the most demanding applications. We focus our
efforts on the following:
For many businesses, preserving energy and becoming more sustainable have become top priorities. That not only saves them money but also
makes them more competitive in the future, when demand for “green” products and services will only increase. Not just because governments
mandate greater sustainability but also because you, our customers expect it. Here, we talk to our experienced Sales Engineer, Romain, who
has a strong background in helping our partners with energy efficient compressed air options to get the most out of their business.
Read More…
To make shopping easier, Ash Air ow offers the Afterpay payment option, so you can Shop Now, Wear Now and Pay Later, Interest Free. Afterpay
offers interest free payment plans for both your online & instore purchases.
You buy what you want today and pay it off in four equal and affordable, interest free fortnightly installments.
Read More…
On May 17th, we united to promote kindness, inclusion, and the global vision of eliminating bullying. Through mindfulness activities and
awareness sessions, we stood together to make a difference. Discover how Ash Air is contributing to a more compassionate world. đź’—
#PinkShirtDay #StopBullying
Read More…
I
have been in my role for five years, and I am responsible for all aspects of Marketing and Communications within the company;
offering traditional Marketing and Communications activities, as well as adapting to the dynamic, ever-changing digital environment by
implementing a focus on online activities. Typically every week varies depending on the projects we have in the works, the meetings
that we have set up, and whether we are on-site or off-site with our duties. At a glance, my weekly activities will incorporate web and
digital content management and lead generation, planning of events, branding initiatives, as well as sponsorships and revision of general
marketing collateral. 
.png)
.png)
